Marketing | Summer 2010 Undergraduate Credit Courses | Continuing Education at UMass Boston

Cat. No./Title	Instructor	Dates	Location	Days	Time	Cr	Class No.	Fee	Register
Please read before registering: Eligibility for Enrollment
Summer 2010 registration is closed.
[PR] MKT301 Principles of Marketing	R Anzenberger	Jun 1 - Jul 15	W-1-031 Wheatley Bldg - 1st Floor - Room 031	TuTh	10a - 1p	3	1559	$960	The course has reached its maximum enrollment. For more information, contact 617 287 6200.
Description for MKT301: Develops students’ understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services. Prerequisites: BC 290 (or ACM 299) and a minimum of 60 credits and prerequisite (or corequisite) MATH 134, 135, 140, 141, 145 or 146. This class is open to CM students only. Academic Information: Credits: 3 Fee: Course Fee: $960 Lab Fee: $0 Total: $960
[PR] MKT301 Principles of Marketing	R Powers	Jul 19 - Aug 25	M-1-608 McCormack Bldg - 1st Floor - Room 608	MW	1:30p - 4:30p	3	1560	$960	The course has reached its maximum enrollment. For more information, contact 617 287 6200.
Description for MKT301: Develops students’ understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services. Prerequisites: BC 290 (or ACM 299) and a minimum of 60 credits and prerequisite (or corequisite) MATH 134, 135, 140, 141, 145 or 146. This class is open to CM students only. Academic Information: Credits: 3 Fee: Course Fee: $960 Lab Fee: $0 Total: $960
[PR] MKT404 Retailing in the Internet Age	R Anzenberger	Jul 20 - Aug 26	M-3-617 McCormack Bldg - 3rd Floor - Room 617	TuTh	1:30p - 4:30p	3	1561	$960	Registration for this session has been closed. For more information, contact 617 287 6200.
Description for MKT404: Retailing goods and services to consumers has always taken a wide variety of forms, from the single-unit entrepreneurial enterprise to the shopping mall to the regional or national chain. In recent years shopping on the Internet has been added to the options available to the retail customer. This course covers all aspects of traditional retail marketing from site selection to merchandising policies to evaluation of effectiveness. It pays special attention to the new techniques and strategies required for business to consumer e-commerce and to the challenges presented by the need to integrate e-tailing into existing retail businesses. Prerequisites: MKT 301 and a minimum of 60 credits. This course is open to CM students only. Academic Information: Credits: 3 Fee: Course Fee: $960 Lab Fee: $0 Total: $960
[PR] MKT480 Marketing Internship	J Goldman	Jun 1 - Aug 24	W-1-004 Wheatley Bldg - 1st Floor - Room 004	Tu	6p - 9p	3	1564	$960	Registration for this session has been closed. For more information, contact 617 287 6200.
Description for MKT480: Provides students with opportunities for full- or part-time work experience in a marketing setting. On-site supervisors and faculty sponsors provide guidance and supervision for each intern. Prerequisites: Requires permission of department. For more information, please contact department (617.287.7700). Academic Information: Credits: 3 Fee: Course Fee: $960 Lab Fee: $0 Total: $960